UI concept testing (Germany, France, Italy, UK, Korea)

One of our international clients designed a concept to provide a simple, straightforward handset that appeals to users using only basic functionalities, but placing importance on an classy design.

SirValUse tested the concept in Germany, France and Italy first, and after improvements have been made, we conducted follow up studies with working handsets in Korea and UK.

All in all 65 participants took part in a multi-method study:

A user experience test focusing on benchmarking
A user experience test focusing on the interaction flow of core use cases
A diary study focusing on the learnability of the product

Results covered the broad range of quantitative data like completion rates for tasks, to screen-level recommendations

Our expert:

UI concept testing (Germany, France, Italy, UK, Korea)