Phase 1: Planning

At the planning stage various test methods will allow developers and others responsible for the product to establish the users' demands on and attitudes to a new or existing product.

Successful new product developments are geared towards customer wishes and expectations. Conducted in the planning phase usability tests investigate opinions and attitudes as to the products in question, thus clarifying whether actual and potential customers show an interest in using them. Respondents' remarks often provide new ideas and solutions for the further development of the product.

At the planning stage different test methods are employed to address, among others, the following questions:

How do actual and potential customers respond to the new idea?
Which requests and expectations do users connect with the product?
What are the priorities of product development?

The results of the usability tests are to assure all persons responsible that their product will be tailored to suit the demands of the market. Furthermore the outcome is intended to assist the project team in focusing solely on problems relevant to the product.

In Phase 1, the following usability methods are predominantly used:

Competition Analysis Compares the products of major competitors with the own ones with regard to common usability dimensions.	Field Observation The product is observed being used in the everyday life of the participants.	Group Discussion The opinions and attitudes of customers and users towards products are recorded.
In-Depth Interviews Provide indications of user requirements and attitudes by uncovering unconscious motives and emotions.	Market Analysis Regular observation of web sites provides decision aids for adaptation to your strategy.	Personas Recognition and description of potential user groups, helps target-oriented development.
Online Research Data acquisition via the internet - highly suitable for international user groups or those that are difficult to reach.	Online Survey Accompanies user experience testing to clarify requirements and measure user experience.

Depending on the project, further usability methods may be useful.