Volkswagen

Since 2010 Volkswagen offers a new CMS as well as a new frontend design to all its importers. SirValUse was a close part of this development for several years in different studies.

First, a basic concept study was carried out in ten countries in Europe, the Americas and in Asia. In this study different conceptional approaches were benchmarked against each other to create a basis for further development.

After that the winning concept was further developed and again tested in eight countries. In addition to that, numerous Rapid Users Tests (spontaneous test days) were carried out to quickly collect user feedback on certain screens and flows.SirValUse was closely involved into the development and decision making process between client and design agency. We participated in weekly workshops as well as we offered consulting services to all relevant topics from the users’ point of view.

For more information:

www.volkswagen.com