Tasks set
Group discussions form valuable sources in examining the customers', or rather the respondents' attitudes to a product. Questions are formulated impromptu in a casual atmosphere.
Group discussions provide an ideal podium for unexpected comments that might give other users and developers a more profound insight. This form of communication is likely to become a perfect prelude to any process of development, if the following aspects are considered:
Furthermore, group discussions have proven to be a significant and time-efficient means of gathering the opinions of several users, while at the same time bringing the field test to a close.
Method
In order to elevate the discussion from an abstract to a more illustrative level, the following strategies are employed:
Process phase
Sample
The ideal number of participants amounts to 5 to 7 persons. It is recommendable to conduct 2 to 3 discussions per target group.
Timing
Depending on the sample size the study will span 1.5 to 3 weeks.
