My Projects > Solutions > Industry Sector > Mobile > Design comparison of Android, iPhone, and other current mobile operating systems
Our expert:
Frank Hohenschuh
Director | User Experience
Tel.: 040 69 66 69 165
Mob.: 0176 15 15 40 65
Fax: 040 69 66 69 120
E-Mail: 
hohenschuh(at)sirvaluse.de
Design comparison of Android, iPhone, and other current mobile operating systems (UK, Mexico)
One of our international clients asked us to analyse acceptance and strengths/weaknesses of current mobile UI-designs. For this, six focus groups were conducted in UK and Mexico.
During the focus groups, several situations were presented and the respective screens on the handset were discussed. In addition, the UI was rated according to several dimensions, e.g. modern, masculine/feminine, premium.
With this, our client was able to optimize his UI designs and plan his marketing approach.
