My Projects > Solutions > Industry Sector > Consumer Electronics (Brown goods) > General and mobile music consumption
our expert:
Frank Hohenschuh
Director | User Experience
Tel.: 040 69 66 69 165
Mob.: 0176 15 15 40 65
Fax: 040 69 66 69 120
E-Mail: 
hohenschuh(at)sirvaluse.de
General and mobile music consumption
Our client was in the process of developing a new access method for music on smart phones. In addition to testing this approach, he wanted to know more about general music consumption and to compare competitors' services.
In alignment with the budget and time-constraints, we developed a multi-method study design:
- Expert evaluation of competitors' services
- 14 field visits a 120 minutes at participants' homes
- 2 weeks diaries about music consumption
- Focus groups with all participants about mobile music consumption
- 12 qualitative lab sessions a 90 minutes, testing the new prototype
Our client gained important insights into current usage behavior and requirements of dedicated target groups, and was so able to align the development of their prototype.
