Since years, online media like news websites or video portals increase their media consumption market share whereas classic media like TV or print remain static or even shrink.
But also the speed of growth of online media market share slows down.
The value of online media websites is most often measured in their range of coverage which is finally connected to their access to media planning budgets.
SirValUse helps its clients to create websites that are more attractive and easier to use by boosting their user experience. This leads to an increased depth and duration of use and also improves the chance of returning users. Overall, we support our clients to increase their range of coverage.
During the past years we have conducted studies for our clients from media industry regarding:
• News websites
• Video content web portals
• Regional portals
• Portals for special interest groups (e.g. B2B)
• Portals for children and adolescents
• Digital programme guides
• Copy tests
For the publishing house “Gruner + Jahr” SirValUse accompanied the development process for the relaunch of the travel portal „GEO-Reisecommunity“ with several user experience tests.
Detailed project description
www.guj.de
SirValUse has analysed RTL Interactive's video portal www.clipfish.de regarding its potential usage capacity.
Detailed project description
www.rtl.de
SirValUse analysed the FAZ.NET status quo of the website.
Detailed project description
www.faz.net