comdirect bank
In 2004, SirValUse conducted several successive Usability Tests to optimise the web appearance of comdirect bank. The relaunch in 2005 reinforces the comdirect's strategy of involving its customers in the development process. Since the launch, the discontinuation rates in sign-up and transaction processes has been clearly reduced.
The greatest challenge was to record and analyse complex processes and working procedures on the web pages in order to optimise them in a manner appropriate for the particular target group.
The following methods were used:
- We conducted an Online Survey to investigate the expectations and requirements that users have from the site, as well as typical utilisation sequences. All data recorded were included in a target group segmentation that was validated using further experience from log file analyses and customer surveys.
- The insights were used to develop scenarios for the subsequent Usability Testing that were close to reality and to develop highly specific recruitment criteria. The aim of the Usability Test was to uncover any usability problems contained in the site in order to learn for the imminent relaunch.
- In parallel with the usability testing, an Expert Review was conducted that determined the strengths and weaknesses of the competition which corresponded to the most important Use Cases for comdirect. Once again, the aim was to submit optimisation proposals for the relaunch.
- The new interfaces developed by comdirect were tested for usability in the following concept tests using explorative individual interviews.
Further Information about the comdirect bank:
www.comdirect.de
