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We analyse and optimise electronic interfaces in every development phase including usability, utility, design/brand and emotional qualities.
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SirValUse Consulting and nurago still on growing business
With an investment of the GfK Group in SirValUse Consulting and nurago, their already successful cooperation will be further strengthened.
GfK and nurago have already achieved their first success, with the collaborative development of the German and the British GfK Media Efficiency Panel (in Germany formerly called GfK Web Efficiency Panel), which allows detailed analyses of the effect of cross-media advertising campaigns on the actual purchasing behavior of consumers.
'We are glad that our development will be continuously supported and that we will benefit from the global network of the GfK Group, the fourth largest market research company worldwide with subsidiaries in more than 100 countries.', adds Tim Bosenick, CEO SirValUse Consulting.
nurago’s CEO Thomas Knauer emphasizes: 'We will remain an independent service provider and we will be in attendance to all our clients with innovations and service.'
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We offer global usability solutions for local markets. Together with our international partners we search for solutions taking into consideration local customs and culture.
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