The essential factor for the success of a product that is controlled, operated or used ineractively is the interface between man and machine. The structure of the user interface essentially determines whether a user is confident in using the machine and whether he/she knows intuitively how to operate it.
Since our establishment in May 2000, this has been a daily experience for us. With our 45 employees and 15 free-lancers we specialise on User Experience and Usability Advice. The combination of business consultation and market research institute allows us to offer independent, well-founded, empirical advice for the entire bandwidth of test objects.
Every one of our employees possesses specialized knowledge in one or more of the following areas: Human Computer Interaction, Usability Engineering, Market Research, Marketing, Social Sciences, Cognitive Psychology, Ethnology, Communication Psychology, Design and Programming. Thus, besides high-quality data and analyses we can provide well-founded expert knowledge to lead the products of our clients to success.
In the investigation of the man/machine interface we focus on the user's requirements: How a product can be designed in such a way that
At present, we carry out 20 to 30 projects a month, equivalent to about 300 individual sessions per month. The proportion of international tests in Europe and worldwide is about 30 to 40 per cent. Our worldwide network of partners, UXA, which we co-founded at the beginning of 2005, guarantees hassle-free international studies.
Our many years of experience ensure high quality standards, which we maintain by continuous development and adaptation of our test methods to the requirement of our clients . Renowned companies from the sectors of Automotive, Banks/Financial Services, Pharma/Cosmetics, Trade, Telecommunications and Entertainment, utilise our expertise for optimising their digital communication platforms.
